Paid Media Specialist
August 99, Inc
- Pasig, PhilippinesOrtigas Center, Pasig, Metro Manila, Philippines, Pasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Full timeFULL_TIME
Job Description
As a Paid Media Specialist, you'll work with internal stakeholders and will be involved in creating and planning a variety of paid campaigns across a range of digital channels. You will be tasked with overseeing existing campaigns and making recommendations on how to improve them. You will need to be experienced in analysing trends and making data-driven decisions, writing engaging copy for ads and landing pages, managing ads accounts and producing detailed analysis and reports of campaigns.
The ideal candidate will have extensive knowledge and experience in search and social media platforms, but also be comfortable looking at numbers to analyse performance and suggest changes to the program. Ensuring all campaigns are running to best practice guidelines, providing clients with regular updates and optimisation recommendations to improve business results and not just clicks and traffic.
We know that behind every click, view and search is a human being. To increase the effectiveness of digital marketing we must understand their behaviour across all parts of their digital journey, not just what they search for.
You should be passionately engaged with the ever-evolving digital marketing landscape, and have a finger on the changes that can help drive client success. This role is an opportunity for the right candidate to take on an exciting position in a fantastic workplace.
Your Responsibilities
- Develop, implement, and optimize all paid search, shopping, display, and remarketing campaigns across search and social platforms.
- End-to-end management of all paid campaigns
- Validate and test landing page experience with UX designer to focus on micro and macro conversions in-line with digital strategy.
- Provide reporting and recommendations to the management team
- Work collaboratively across the Marketing & Sales teams to deliver cohesively integrated marketing campaigns across all channels
- Manage campaign timelines, creative processes and launches
- A/B Split Testing
- Make adjustments to campaigns on master calendar as needed
- Maintain processes and update team documentation
- Ensuring budgets are on track – hitting scheduled goals
- Daily, weekly & monthly account management duties
- Tracking & analysing the performance of campaigns
- Generating reports and updates for clients as required
- Developing new strategies to help our clients achieve their growth aims
- Ensuring all advertising certifications are up to date
- Bring a strategic approach to data analytics and the wider business and be able to use data to tell a story to a non-technical audience
Minimum Qualifications
- Extensive knowledge of Google Ads, Facebook/LinkedIn Ads, LinkedIn Ads
- Strong copywriting skills is required
- A good eye for design is a big plus
- Agency experience (working with local and US clients) is preferred
- SEO knowledge a plus
- At least 3 years of experience as a PPC specialist
Perks and Benefits
- Work from Home
- Medical / Health Insurance
- Paid Sick Leave
- Paid Holidays
- Paid Vacation Leave
- Maternity & Paternity Leave
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Ortigas Center, Pasig, Metro Manila, Philippines