Jr. Marketing Manager | Carmax  

The Jr Marketing Manager is in charge of overseeing & managing the entire marketing team. The main function of this of this role is to ensure that all branding, and marketing initiatives drive the key metric of generating quality leads for the sales team.

He/She will be in charge of monitoring and analyzing data and coming up with solutions and necessary strategy to improve both customer experience & performance of the marketing team.

The function of the Jr. Marketing Manager is divided into 3 legs:

Branding

• In charge of improving brand's growth, visibility, & engagement
• Manage & grown social- Facebook, Instagram, Youtube, and other channels through show-stopping content
• Manage & grow website organic & direct traffic through website's blog
• Oversee a content production team's creation and management of targeted content for all channels
• Familiarize yourself with all social channels and website to create content that supports their objectives and desired identity
• Oversee a content production team's creation and management of targeted content
• Develop a web content strategy that encompasses the goals of a company and aligns with the company's image

Marketing

• Strategize, launch, analyze and optimize Facebook and Google advertising campaigns
• Manage the campaign structure and budgets across two brands
• Collaborate with social media team members to determine ad optimizations and copy based on community management engagements and social sentiment
• Research and propose paid search campaigns on Google, including design and development of strategy, identification of proper landing pages, keyword research, ad copywriting, and post-click tagging for campaign analysis and continuous improvement
• As a Digital Media Buyer, you will execute multi-channel lead generation and grassroots advocacy direct response campaigns

Lead Generation

• Oversee the digital leads coordinator team in order to achieve the visits or demo targets
• Prepare monthly, quarterly, and annual leads forecasts 
• Use customer feedback & insights to improve performance & conversions
• Research and discover methods to increase customer engagement 
• Manage & report the budget for each digital channel

​​​​​​​Qualifications:

• 2-4 years of experience in digital media is preferred Google Ads, Google Analytics and Facebook Blueprint certifications highly preferred
• Familiarity with media-buying, planning and research
• Interest in following advertising and marketing trends
• Expertise in managing social channels such as Facebook, Instagram, Youtube, and other channels
• Working knowledge of media analytics software
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• High attention to detail, strong analytical skills and data-driven thinking
• Precise and effective communication skills and ability to influence others
• Strong sense of accountability and sound personal judgment
• Advanced knowledge of Google Ads, Facebook Ads, Instagram, Tiktok, Youtube platforms