Senior B2B Writer | Remote  

Role - What It Is

Luwjistik is on a mission to transform the logistics industry in Southeast Asia and B2B content plays a crucial part in how we do it. We’re looking for an experienced B2B writer to take the lead in the development of content and setting content standards. You will report to the Head of Marketing (a super knowledgeable guy in B2B content marketing!) and you will have a seat at the table when it comes to creating lead generation marketing strategy and initiatives.

Responsibilities - What You Can Expect

• Create value-driven content and marketing strategies for lead generation and brand development based on buyer personas (such as clients, partners and customers)
• Initiate and lead content marketing projects and team processes
• Work with other marketing team members (and internal stakeholders) to develop and proof-read content in various formats - Industry reports, white papers, case studies, topic clusters, decks, knowledge bases, press releases, hyper-targeted emails and ABM digital ads, videos, webinars, web pages, etc (you know the rest!)
• Develop processes to keep existing sales enablement and buyer enablement content updated
• Own content quality standards and proof-reading practices
• Construct and deliver regular reports on content performance and team performance with other marketing team members

Rewards - What You Get

• Competitive remuneration in your local currency (probably goes without saying!)
• Personal Growth Plan for your career development at Luwjistik (and beyond!)
• A manager whose main job is to ensure you are unblocked and get out of your way
• An Agile way of working with processes to maintain your Autonomy through Commitment and Alignment
• Near 100% remote working environment
• Work with an international team across various countries in Southeast Asia

• Native English speaker with a Degree (preferably from a US/UK university) and years spent living in Western countries
• Education mindset to create valuable content that enables clients, partners and customers
• Capacity to make complex topics and technical content simple and easy to understand for non-technical audiences
• Ability to write tight and focused content and copy exclusively for specific personas
• Experience in researching and crafting content in structured ways to scale content development and ensure content consistency
• Experience in working with technical subject matter experts to develop content
• Experience in developing B2B content and copy as well as B2B marketing campaigns for SaaS products
• Portfolio of structured and tightly-written B2B marketing white papers
• Ambition to become a Content Marketing Manager for B2B SaaS