Digital Marketing and SEO Specialist
Trends Group, Inc.
- Makati, Philippines23rd Floor, 105 H.V. Dela Costa , Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
Purpose
Responsible for planning, analyzing, reviewing, and implementing digital marketing campaigns. Responsible for digital marketing media such as websites and social media platforms to be effectively picked up by search engines. It includes identifying trends with background in creative content direction. Able to write effective content to successfully launch digital marketing campaigns.
Duties and Responsibilities
• Plan all aspects of digital marketing campaign including marketing database, website management, email and click-to-pay display advertising.
• Work on day-to-day execution and measurement of pre-defined SEO/SEM strategies for TGI and its affiliates to drive the most valuable traffic; both organic and paid.
• Conduct weekly/monthly technical and performance analysis, insights, and action plans to help drive SEO strategy using Google Analytics, Google Ads and SEO industry tools.
• Own the entire organic and/or paid growth channel, drive numbers, converting intent to leads.
• Identify KPIs and complete work as needed to improve affiliates’ site rankings and click-through rates in major search engines.
• Run Google Ads campaigns when needed (specially for Trends principal partnered campaigns).
• Applies effective SEO content for blogs, websites, social media accounts, including links building strategies.
• Analyzes keywords and SEO techniques used by competitors (competitive check)
• Prepare accurate reports on marketing campaign’s overall performance.
• Ability to write effective and compelling content for digital marketing campaigns.
• Provide technical consulting and implementation support.
• Stay updated on search algorithms, industry trends / best practices and discuss the potential impact on the affiliates’ work business – successful and thoroughly documented knowledge transfer to Stakeholder Relations Team.
• Meets cost standards by monitoring expenses; implementing cost-saving actions.
• Meets work standards by following production, productivity, quality and stakeholder-service standards.
• Performs other tasks and responsibilities that may be assigned by the immediate superior from time to time.
Minimum Qualifications
- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Solid compute skills including MS Office (Word, PowerPoint, and Excel)
- Highly self-motivated and well organized
- Ability to manage multiple projects independently
- Strong organizational, teamwork skills and detailed oriented
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 105 H.V. Dela Costa, Makati, Metro Manila, Philippines