At 11LUX, we are driven by a shared belief that creativity, talent, and innovation should never be limited. Our vision is to empower people and brands to push boundaries, create meaningful solutions, and thrive in both work and life. Guided by a mission to deliver lasting impact, we combine innovation, adaptability, and true collaboration to turn every project into something greater than it began.
Our core values shape everything we do—from embracing growth and bold thinking to fostering ownership, partnership, and well-being. These principles define not just what we stand for, but how we show up every day.

We operate with a results-first mindset, where flexibility and trust enable our team to work from anywhere while delivering exceptional outcomes. This culture of accountability, speed, and continuous improvement allows us to stay agile and create real impact for the brands and communities we serve.

Careers at 11LUX are built for those who want more than just a job. We offer an environment where you can grow without limits, think creatively, and collaborate with a global team—all while maintaining the freedom to work in a way that suits your life. Our culture is designed for individuals who pursue excellence, take ownership, and continuously evolve.

At 11LUX, you don’t just work—you create, grow, and make an impact.

11Lux, Inc

We're hiring a Social Media Content Strategist to lead the creative vision, ideation, and strategic direction behind our short-form content engine across Instagram Reels, TikTok, and YouTube Shorts. This is the senior creative role on the social team. You are the person who has the ideas - who watches a long-form episode and immediately knows which fifteen seconds will stop a scroll, who sees a cultural moment and already has three concepts ready before anyone asks. 
 
You will be working directly with a creator who has over 4 million followers across platforms, with Instagram as the primary channel. Our content operation is structured like a studio with batch production, performance metrics, and AI-native systems. You own the creative engine - the ideas, the concepts, the narrative direction, and the quality standard. You manage the Content Producer who handles daily execution, publishing, and platform operations. Together you run a system that produces high-volume, high-quality content every day. 
 
This is a full-time remote position. We are looking for a senior creative operator who generates ideas naturally, understands modern platform dynamics at a deep level, actively integrates AI into workflows, and holds every piece of content to an elite standard. A genuine interest in health, beauty, and strong visual aesthetics is essential - this is the world we operate in, and you need to live and breathe it. 
 
Responsibilities

<ul>
	<li>Generate and develop original content ideas, concepts, and creative angles on a continuous basis. You are the primary source of what we make and why.</li>
	<li>Identify high-retention moments within long-form content and develop them into short-form concepts with clear hooks, narrative arcs, and platform-specific angles.</li>
	<li>Develop creative briefs and direction for each content cycle, giving the Content Producer and editors clear guidance on what to build and how it should feel.</li>
	<li>Lead trend research and cultural awareness across TikTok, Instagram Reels, and YouTube Shorts, spotting opportunities early and translating them into on-brand concepts.</li>
	<li>Translate brand strategy into high-performing content concepts, story structures, and creative playbooks that guide all short-form output.</li>
	<li>Define and evolve the brand's visual and tonal identity across platforms, maintaining a cohesive and premium creative standard.</li>
	<li>Direct and approve content through production and post-production, ensuring quality, creative alignment, and platform-ready formatting before anything publishes.</li>
	<li>Manage the Content Producer by setting priorities, providing creative direction, reviewing output, and ensuring disciplined execution of the publishing calendar.</li>
	<li>Analyze performance data at a strategic level, identifying what is working, why it is working, and how to double down or pivot.</li>
	<li>Build and optimize repeatable creative systems, including AI-driven workflows that streamline ideation, editing, and production.</li>
	<li>Partner with the production team to ensure social-first thinking is embedded in long-form content capture and planning.</li>
</ul>

Kalibrr Job Search

Social Media Content Strategist