M2.0 Communications specializes in business, technology and lifestyle communication, with emphasis on public relations, stakeholder management and digital communication. We focus on public relations, social media marketing and media analytics, and pride ourselves as experts in earned media communication.

Starting with one employee in 2003, M2.0 now has a total of around 50 full-time staﬀers composed of a dozen manager/director level employees and more than 40 specialists. During this time, the company came to work with dozens of national and international brands including Intel, Dell, Carrier, Bank of the Philippine Islands. Currently, we work with brands including UNICEF, Philips, OPPO, Del Monte, Bayo and the Government of the Philippines.

M2.0's diﬀerentiation lies in the robust support oﬀered by its diﬀerent service units, as well as its knowledge and experience in stakeholder management, technology and business PR. The agency also oﬀers a unique media monitoring service that is currently one of the most responsive and comprehensive in the Philippines today.

M2.0 Communications Inc.

Is the role right for you?

M2.0 Communications is seeking an enthusiastic, creative, and detail-oriented Account Manager to join our growing team. In this role, you will be the primary point of contact for client relationships, ensuring smooth communication between clients and internal teams. As an Account Manager specializing in Social Media, you will oversee the development, management, and execution of social media strategies across various client accounts, ensuring each campaign meets or exceeds client goals and expectations.

What are your responsibilities?

<ul>
	<li>Client Relationship Management: Act as the main point of contact for clients regarding social media campaigns, defining clear KPIs, strategies, and performance metrics.</li>
	<li>Strategy Development: Collaborate with clients to develop tailored social media strategies that align with their business goals. Ensure strategies are data-driven, innovative, and optimized for each platform.</li>
	<li>Content Oversight: Oversee the content creation process from concept development through to execution. Work closely with clients and internal teams to ensure all projects are completed on time and within budget.</li>
	<li>Client Communication: Maintain and strengthen relationships with clients through regular communication and updates. Address client concerns or issues promptly and professionally.</li>
	<li>Performance Tracking &amp; Reporting: Track and analyze key performance metrics (engagement, reach, etc.). Prepare and deliver weekly and monthly performance reports to clients, providing insights and actionable recommendations for improvements.</li>
	<li>Budget Management: Oversee client budgets for social media campaigns, ensuring resources are allocated efficiently. Monitor campaign performance and spend to ensure strategies are adjusted as needed.</li>
	<li>Industry Trends: Stay up-to-date with the latest trends, tools, and best practices in social media marketing. Proactively recommend new tactics and strategies to enhance client campaigns.</li>
	<li>Collaboration with Internal Teams: Coordinate closely with internal teams and other departments to ensure cohesive execution of social media initiatives that align with broader marketing efforts.</li>
</ul>

Account Executive for Social Media

Get Hooked 360 is a Philippines-based digital marketing agency committed to drive businesses forward by making smart and creative campaign ideas come to life.

Our mission is to empower brands to succeed through practical, flexible, and efficient use of digital that transforms brand awareness to brand advocacy.

We offer end-to-end digital marketing tools and solutions to suit business needs. Strategy, creatives, media, community management and technology are developed in-house allowing us to offer our services with better flexibility, competitiveness and customization.

Why Work With Us?

Our strength lies in years of experience in corporate marketing, creative servicing and information technology honing our skills to understand your brand and business objectives and choose the right messaging, digital tools, and channel to strengthen your digital presence and get to your target market.

Be Part Of Our Team

Get Hooked 360 strives to nurture a healthy and supportive work environment where everyone can thrive, enjoy rewarding personal relationships and work according to their abilities.

Redefining the working environment of an agency, we believe that the role of both the management and its employees working together results in not only productive business outcomes but also relationships where the overall wellbeing of everyone is valued and encouraged.

We value malasakit and we have a heart for our customers and our people.

We believe that when we take care of our people, our people naturally takes care of our organization.

We love life within and beyond work.

Get Hooked 360, Inc.

The Online Media Specialist helps in the day-to-day operations of the projects he/she is involved in.

Summary

Placement and optimization of online ads

<ul>
	<li>Management and reporting of online media campaigns across Meta, Tiktok, YouTube, and Google (Search Engine Marketing).</li>
	<li>Helps determine campaign KPIs</li>
	<li>Ensures the fulfillment of campaign deliverables and KPIs</li>
	<li>Tracks budget spend of each managed account</li>
	<li>Maintains a good relationship with internal clients and external stakeholders</li>
	<li>Ensures profitability of campaigns are achieved</li>
	<li>Perform other duties as specified by the Media team</li>
</ul>

Online Media Specialist | Online Media Planner Buyer

Rythmos DB, a sister company of Media Meter and M2.0 Communications, is a knowledge process outsourcing company that makes use of data, stories and software to help companies accelerate their growth in the international landscape. Our multidisciplinary professionals with over 15 years of experience equip our clients with a holistic approach to building relationships with their customers through their media analytics and reporting services.

As a Media Analyst, you will generate media evaluation reports that enable clients to assess the overall effectiveness of their campaign strategies. You will also partake in making extensive use of qualitative and quantitative research tools, including Meltwater, and Media Meter, to capture offline and online news, as well as social media sentiment. The data is then used to support key insights that can help clients improve their marketing and communications campaigns.

Core Responsibilities:

<ul>
	<li>Tracking news releases, broadcast coverage, and social media mentions on a daily basis using media intelligence and social listening tools;</li>
	<li>Summarizing client stories and mentions, and determining whether they have a positive, negative, or neutral impact on clients;</li>
	<li>Interpreting multiple media data and preparing reports in slide format</li>
	<li>Presenting data and insights to clients;</li>
	<li>Collaborating with media monitoring partners to develop more effective tools for research and analysis; and,</li>
	<li>Developing more effective reports that provide clients with a clear overview of their media presence and campaign performance.</li>
</ul>

Media Analyst | RDB

Media Meter is a technology company that tracks mentions across thousands of media channels including newspapers, magazines, radio, TV, blogs, and social media. For us, it’s all about helping organizations understand what is happening in their world so that they can build more effective communications strategies. We do this by revealing conversations about issues and brands in the media, and extracting insights from these conversations so that organizations can build strategies around them.

Media Meter

Media Meter is a technology company that tracks mentions across thousands of media channels including newspapers, magazines, radio, TV, blogs, and social media. For us, it’s all about helping organizations understand what is happening in their world so that they can build more effective communications strategies. We do this by revealing conversations about issues and brands in the media, extracting insights from these conversations so that organizations can build strategies around them.

Key Role

Prepare reports, analysis of available data and interpret client reports both qualitatively and quantitatively. He/She will be responsible for creating reports that maybe classified under the following terms. Basic data to which is the most frequent and easier to prepare and analyze. Extensive data report to which includes massive data and longer duration of content and data analytics is heavy. Last is the analysis report where one requires reading and analyzing each content of clips and coming up with a summary or recommendation based on the data gathered. To do this, the Report Analyst will have to work directly with the Operations Manager and the Assistant Operations Manager to ensure that reports are accurate and delivered in a timely manner and with a level of quality that ensures client satisfaction with every report submitted. The Media Analyst, in cooperation with the Operations Manager, is also responsible for establishing work processes that maximize the time and efficiency of creation of reports and thus ensure pro-activity in achieving company and client objectives.

 

Key Responsibilities

<ul>
	<li>To interpret and understand gathered and available data both qualitatively and quantitatively</li>
	<li>Create reports and presentations providing clear analytics story based on assigned clients and can accomplish reports based on scheduled deadlines.</li>
	<li>To present to clients accomplished media data report and can communicate the gathered data with clear understanding of the content data.</li>
	<li>Create and manage report deliverables against detailed scope of work with clear communication of applicable insight and data.</li>
	<li>Responsible for managing media data and other research work for completion of reports and presentations.</li>
	<li>Coordinate across different functioning business units for proper interpretations and development of reports.</li>
	<li>Identify, analyze, and interpret trends or patterns in complex data sets</li>
	<li>Proactively cooperate in joint company strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones.</li>
	<li>Updating of data information in the company website.</li>
	<li>Use statistical methods to analyze data and generate useful business reports</li>
	<li>Must be up to date with current news and social media noise, trends and other current events</li>
</ul>

Media Analyst | MMI

Here at M2.0 Communications, we are storytellers who believe that there’s always more than one way to tell a story. We are focused on telling meaningful data-driven narratives alongside building the best communications team in the Philippines. Our differentiation lies in the robust support oﬀered by our diﬀerent service units, as well as our knowledge and experience in stakeholder management, technology, and business PR.

Is the role right for you?

As a Paid Media Specialist, you will be responsible for planning, launching, and optimizing paid advertising campaigns across search, social, display, and other digital channels.

What are your responsibilities?

<ul>
	<li>Conducting in-depth research and analysis to identify the most promising paid media opportunities and audience segments</li>
	<li>Developing comprehensive paid media strategies and campaign plans to achieve client goals</li>
	<li>Setting up and managing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and other platforms</li>
	<li>Continuously monitoring campaign performance, making data-driven optimizations to improve results</li>
	<li>Collaborating with the broader marketing team to ensure paid media is integrated with other digital channels</li>
	<li>Generating detailed reporting and presenting insights to client.</li>
	<li>Staying up-to-date with the latest trends, best practices, and platform updates in the paid media landscape</li>
</ul>

Paid Media Specialist

As a Media Relations Specialist (Local), you will collaborate with the team to build a solid foundation for each client project. This starts with meticulously researched information relevant to the client’s lines of business and media opportunities. Drawing on your experience in the industry, you will use your keen sense of "what works" to craft media pitches that articulate the client's core messages and unique brand differentiators. You will be undaunted by the competitive media environment, and pursue all available opportunities to secure client coverage week in and week out.

Key Duties and Responsibilities :

<ul>
	<li>Help key account managers build relationships with journalists and media outlets</li>
	<li>Assist in developing work plans for campaigns and in project management</li>
	<li>Identify audience and appropriate formats for media for campaign purposes</li>
	<li>Spearhead ideation to develop news angles that fit the clients' storylines and brand differentiators</li>
	<li>Prepare press releases and media materials for distribution, gather and organize complementary visuals, and ensure that all the pieces of the story come together in a flawless and appealing package for journalists</li>
	<li>Implement media relations with national, regional, and local media outlets</li>
	<li>Serve as an organized project manager, overseeing project timelines and media deadlines</li>
	<li>Master client subject matter and assess daily news inquiries and cycles to identify opportunities to generate news coverage</li>
	<li>Assist the Client Success team and other staff in the development of public relations campaigns</li>
	<li>Under the supervision of the PR Account Director, coordinate with the media monitoring team in developing media mileage reports for internal analysis and as a means of measuring return-on-investment</li>
	<li>Identify audience and appropriate formats for media for campaign purposes</li>
	<li>Compile thorough, accurate results and activity reports for clients on a monthly, quarterly, and annual basis</li>
</ul>

Media Relations Specialist

The Account Executive for Media Relations (Global) will play a crucial role in expanding M2.0's PR services from local to international markets. This position is responsible for developing and maintaining relationships with media outlets across various countries, securing international coverage for clients, and contributing to the agency's global growth strategy. The role requires a strategic mindset, excellent communication skills, and the ability to work across different time zones and cultures.

<h3 class="text-justify">Media Relations Management</h3>

<ul>
	<li class="text-justify">Develop and maintain strong relationships with journalists, editors, and media outlets across key international markets</li>
	<li class="text-justify">Monitor international news and identify strategic opportunities for client coverage</li>
	<li class="text-justify">Manage end-to-end media relations campaigns from planning to execution and reporting</li>
	<li class="text-justify">Organize and coordinate international press conferences, media interviews, and events</li>
</ul>

<h3 class="text-justify">Strategy and Planning</h3>

<ul>
	<li class="text-justify">Develop targeted media strategies aligned with clients' global business objectives</li>
	<li class="text-justify">Identify emerging media trends and opportunities in different markets</li>
	<li class="text-justify">Create and maintain media lists for various regions and industries</li>
	<li class="text-justify">Provide strategic counsel to clients on international media engagement</li>
</ul>

<h3 class="text-justify">Client Management</h3>

<ul>
	<li class="text-justify">Serve as the primary point of contact for international media inquiries</li>
	<li class="text-justify">Provide regular updates to clients on media activities and coverage</li>
	<li class="text-justify">Prepare and present media coverage reports and analytics</li>
	<li class="text-justify">Managing client expectations and deadlines across different time zones</li>
	<li class="text-justify">Support new business development initiatives for global accounts</li>
</ul>

Account Executive for Media Relations

Media Meter is a technology company that tracks mentions across thousands of media channels including newspapers, magazines, radio, TV, blogs, and social media. For us, it’s all about helping organizations understand what is happening in their world so that they can build more effective communications strategies. We do this by revealing conversations about issues and brands in the media, extracting insights from these conversations so that organizations can build strategies around them.

Is the role right for you?

As a Junior Data Engineer, you will be part of the data collection team that creates and maintains a scraping system. As a developer, your duties may include designing and developing the system, selecting appropriate scraping tools, writing efficient scraping scripts, monitoring and maintaining the system, ensuring data quality and integrity.

What are your responsibilities?

<ul>
	<li>Document website analysis processes and metrics in order to help programmers iterate data scraping algorithms</li>
	<li>Designing and developing efficient and scalable algorithm to scrape data from various websites</li>
	<li>Develop and maintain scripts for automation of tasks related to data processing and analysis</li>
	<li>Extracting, transforming, and loading (ETL) data from different sources to enable data analysis and reporting.</li>
	<li>Build and maintain data processing infrastructure</li>
	<li>Continuously improve data quality and automation processes</li>
	<li>Produce and exhibit reports that give a comprehensive overview of the status of your tasks and how much progress has been made on them</li>
</ul>

What kinds of opportunities are on offer?

We believe that the power to learn new things is the one of the most important skills anyone can ever have. Given enough persistence and grit, as a part of our data collection team, you will

<ul>
	<li>You will become extremely knowledgeable in scraping system and become good at automating processes</li>
	<li>Become proficient in programming languages such as Python</li>
	<li>Gain an understanding of how to design big data delivery platforms and scalable scraping system</li>
</ul>

Junior Data Engineer

As the Content Marketing Lead at Media Meter Inc, you will oversee the content strategy and execution, driving the brand’s messaging and positioning in the media monitoring space. You will lead a team of content creators and collaborate across departments to create compelling, results-driven content that increases brand awareness, generates leads, and supports client engagement. Your role will be pivotal in establishing thought leadership and ensuring that our content is impactful, creative, and aligned with business objectives.

What are your responsibilities?

<ul>
	<li>Develop and lead the overall content marketing strategy to promote media monitoring services.</li>
	<li>Manage the content calendar, ensuring timely production and publication of high-quality content across all channels (website, blogs, social media, email, etc.).</li>
	<li>Supervise and mentor a team of content creators, copywriters, and freelancers, providing guidance and feedback to ensure high standards.</li>
	<li>Collaborate with cross-functional teams (sales, product, client support) to align content with customer needs and company goals.</li>
	<li>Create and oversee the development of diverse content formats, including case studies, whitepapers, infographics, videos, podcasts, and webinars.</li>
	<li>Optimize content for SEO and lead generation, utilizing data analytics to measure content performance and adjust strategies as needed.</li>
	<li>Spearhead the development of thought leadership pieces, positioning the company as an industry leader in media monitoring and analysis.</li>
	<li>Build and manage partnerships with influencers, guest bloggers, and external media channels to expand content reach.</li>
	<li>Manage budgets for content marketing initiatives and ensure a positive return on investment.</li>
	<li>Stay current with industry trends, content marketing best practices, and innovations to keep the company’s content strategy fresh and competitive.</li>
</ul>

Content Marketing Lead

7Gen Corporation is a dynamic holding company that encompasses four distinct companies: M2.0 Communications, Media Meter Philippines, Rythmos DB.

Is this role right for you?

The Content Marketing Specialist (Social Media and Email) is responsible for creating and distributing high-quality, engaging content across social media and email channels by repurposing existing assets. This role requires a strong understanding of content marketing principles, social media platforms, email marketing best practices, and analytics. The ideal candidate will be able to adapt content for various distribution channels, grow followers and subscribers, and optimize content performance based on data insights.

Key Responsibilities:

<ul>
	<li>Content Repurposing: Identify high-performing content to repurpose for social media and email channels.</li>
	<li>Content Optimization: Optimize content for each distribution channel, ensuring relevance, tone, and style align with the target audience and platform.</li>
	<li>Content Scheduling and Publishing: Schedule and publish repurposed content on social media and email channels, ensuring consistency and efficiency.</li>
	<li>Content Performance Analysis: Analyze content performance across social media and email channels, using data insights to inform future content decisions and optimize content for better performance.</li>
	<li>Collaboration: Work closely with content, social media, email, and design teams to ensure cohesive marketing efforts and effective content distribution.</li>
	<li>Content Calendar Management: Plan, schedule, and publish content across social media and email channels, ensuring consistency and efficiency.</li>
</ul>

Content Marketing Specialist

As a Content Marketing Specialist at Media Meter Inc, you will be responsible for developing and implementing content strategies that enhance brand visibility and engage target audiences. You will craft high-quality, informative content focused on the value of media monitoring and analysis services. This role requires a strong understanding of digital marketing, content creation, and SEO to help generate leads and promote the company’s services across various channels.

What are your responsibilities?

<ul>
	<li>Develop and execute content strategies aligned with overall marketing goals.</li>
	<li>Write, edit, and publish high-quality content including blog posts, case studies, whitepapers, social media updates, and newsletters.</li>
	<li>Collaborate with internal teams (media analysts, client support) to create content that educates clients on the benefits of media monitoring services.</li>
	<li>Optimize content for search engines (SEO) to improve organic visibility.</li>
	<li>Manage and grow the company’s presence on social media platforms.</li>
	<li>Analyze content performance and use insights to adjust strategies.</li>
	<li>Stay up to date with industry trends, best practices, and competitive analysis to drive innovative content ideas.</li>
	<li>Assist in the creation of multimedia content (videos, infographics) to complement written materials.</li>
	<li>Coordinate with designers and external writers to produce marketing collateral.</li>
	<li>Support product launches and promotional campaigns with tailored content.</li>
</ul>

Is this role right for you?

As a Senior Marketing Manager at 7gen, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This leadership position requires a seasoned marketing professional with a proven track record of success in creating and implementing comprehensive marketing strategies. The Senior Marketing Manager will oversee a team of marketing professionals and collaborate closely with cross-functional teams to achieve organizational goals.

What are your responsibilities?

Strategic Planning:

<ul>
	<li>Develop and execute comprehensive marketing strategies aligned with overall business objectives.</li>
	<li>Conduct market research to identify trends, competitor activities, and opportunities for innovation.</li>
</ul>

Team Leadership:

<ul>
	<li>Lead and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative and high-performance culture.</li>
	<li>Delegate tasks and responsibilities effectively to ensure the successful execution of marketing campaign</li>
</ul>

Campaign Management:

<ul>
	<li>Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.</li>
	<li>Collaborate with creative teams to ensure marketing collateral and content align with brand messaging and guidelines.</li>
</ul>

Brand Management:

<ul>
	<li>Uphold and strengthen the company's brand identity across all marketing efforts.</li>
	<li>Ensure consistency in messaging and visual elements in all marketing materials.</li>
</ul>

Cross-Functional Collaboration:

<ul>
	<li>Work closely with sales, product development, and other departments to align marketing strategies with overall business goals.</li>
	<li>Collaborate with external agencies and partners to enhance marketing effectiveness.</li>
</ul>

Data Analysis and Reporting:

<ul>
	<li>Utilize analytics tools to measure the effectiveness of marketing campaigns and initiatives.</li>
	<li>Generate regular reports to assess key performance indicators (KPIs) and adjust strategies accordingly.</li>
</ul>

Budget Management:

<ul>
	<li>Develop and manage the marketing budget, ensuring cost-effective allocation of resources.</li>
	<li>Monitor expenses and provide regular financial reports to senior leadership.</li>
</ul>

Digital Marketing:

<ul>
	<li>Drive digital marketing initiatives, including SEO, SEM, social media advertising, and email marketing.</li>
	<li>Stay abreast of digital marketing trends and recommend innovative strategies to stay competitive.</li>
</ul>

Market Expansion:

<ul>
	<li>Identify and evaluate opportunities for market expansion and new customer acquisition.</li>
	<li>Develop and execute market entry strategies for new products or services.</li>
</ul>

Senior Marketing Manager

At Talisik Labs, our focus lies on crafting tools powered by generative AI. In the past year alone, we've developed a suite of groundbreaking AI applications, exemplified by the Unified Salina App. This suite encompasses a chat-with-video app, a chat-with PDF app, and an AI assistant with memory capabilities. You'll be a key player in building and refining web applications like the V4 application. The V4 application, comprising Media Watch, Shared View, and Ad Watch, operates in harmony to deliver comprehensive media monitoring and analytics solutions, making a global impact.

We are seeking a highly skilled DevOps Engineer to oversee and drive the design, implementation, and optimization of our infrastructure and operations. The ideal candidate will be responsible for leading the development and maintenance of CI/CD pipelines, automating workflows, and ensuring smooth collaboration between development and operations teams. As a Lead DevOps Engineer, you will play a critical role in fostering a culture of continuous integration, delivery, and improvement across the organization

Key Responsibilities:

<ul>
	<li>Lead and mentor a team of DevOps engineers, guiding their professional growth and ensuring high-performance delivery.</li>
	<li>Design, implement, and manage scalable and secure infrastructure on cloud platforms (e.g., AWS, Azure, GCP).</li>
	<li>Develop, maintain, and optimize CI/CD pipelines to support fast and reliable deployment of software.</li>
	<li>Automate and streamline operations and processes through scripting and configuration management tools (e.g., Ansible, Terraform, Docker).</li>
	<li>Collaborate closely with development, QA, and operations teams to ensure efficient delivery of software projects.</li>
	<li>Monitor system performance, availability, and security, proactively addressing any issues or bottlenecks.</li>
	<li>Ensure compliance with security policies and best practices, implementing robust monitoring, logging, and alerting mechanisms.</li>
	<li>Troubleshoot complex infrastructure issues and provide root cause analysis to prevent future occurrences.</li>
	<li>Stay up to date with the latest industry trends, technologies, and best practices to continuously improve processes and tools.</li>
	<li>Own the DevOps strategy, ensuring alignment with organizational goals and evolving business needs.</li>
</ul>

DevOps Engineer

At Talisik Labs, our focus lies on crafting tools powered by generative AI. In the past year alone, we've developed a suite of groundbreaking AI applications, exemplified by the Unified Salina App. This suite encompasses a chat-with-video app, a chat-with-PDF app, and an AI assistant with memory capabilities. You'll be a key player in building and refining web applications like the V4 application. The V4 application, comprising Media Watch, Shared View, and Ad Watch, operates in harmony to deliver comprehensive media monitoring and analytics solutions, making a global impact.

Duties and Responsibilities

<ul>
	<li>API Development: Assist in the design, development, and maintenance of RESTful APIs using OOP principles for clean, modular, and reusable code.</li>
	<li>Microservices Architecture: Collaborate with senior developers to implement APIs within a microservices architecture, ensuring scalability and maintainability.</li>
	<li>API Documentation: Create and maintain API documentation to ensure clear and concise communication with other teams and external users.</li>
	<li>Testing and Debugging: Perform basic testing and debugging of APIs to ensure proper functionality and compatibility with other systems.</li>
	<li>Integration Support: Work with senior developers to integrate APIs with front-end and back-end systems, ensuring smooth communication between microservices.</li>
	<li>Monitoring and Maintenance: Assist in monitoring API performance, identifying bottlenecks, and suggesting improvements.</li>
	<li>Security Compliance: Ensure APIs are developed with basic security practices in mind, including authentication and data encryption.</li>
	<li>Collaboration: Collaborate with cross-functional teams, including front-end developers, back-end developers, and QA teams, to ensure successful API integration.</li>
	<li>Versioning and Updates: Assist in the versioning of APIs and updating existing APIs based on new features and client needs.</li>
</ul>

API Specialist

Core Responsibilities:

Product Management:

<ul>
	<li>Roadmap &amp; Development Oversight: Lead the planning, development, and iteration of product roadmaps, ensuring timely delivery. Manage updates, pivots, and enhancements with agility to align with evolving market needs.</li>
	<li>User-Centric Development: Gather user insights and conduct research to inform product enhancements, partnering closely with UI/UX teams to deliver seamless and intuitive user experiences.</li>
	<li>Vision Alignment: Continuously refine and uphold the product vision, focusing on meeting the needs of target audiences while delivering on the product’s core value proposition.</li>
	<li>Performance Tracking &amp; Analysis: Monitor key performance indicators (KPIs) like user engagement, feature adoption, and AI component effectiveness to guide data-driven decision-making.</li>
	<li>Competitive &amp; Market Analysis: Conduct in-depth research and gather intelligence on industry trends and competitors to support product positioning and roadmap adjustments.</li>
	<li>Development Coordination: Oversee product development cycles through agile tools like JIRA, prioritizing tasks and managing the workflow effectively.</li>
</ul>

Product Testing:

<ul>
	<li>End-to-End Testing: Conduct thorough user and feature testing, providing feedback to developers to refine functionality and user experience.</li>
	<li>Bug Tracking &amp; Resolution: Document, report, and prioritize bugs, collaborating with developers to ensure timely fixes and quality control.</li>
	<li>Usability Studies: Lead usability tests, documenting insights and actionable items to guide the team in delivering user-centered improvements.</li>
</ul>

User Research &amp; Feedback Integration:

<ul>
	<li>Persona Development: Create and refine user personas based on product-market fit, informed by data and direct user feedback.</li>
	<li>Continuous Feedback Loop: Develop systems to regularly collect, analyze, and incorporate user feedback for ongoing product enhancements.</li>
	<li>Beta Testing Leadership: Manage closed beta launches, conduct user surveys and interviews, and drive iteration based on user feedback and data insights.</li>
</ul>

Cross-Functional Collaboration:

<ul>
	<li>Interdepartmental Coordination: Act as the bridge between development, marketing, product, and UI/UX teams to ensure unified communication and alignment on goals.</li>
	<li>Brand Messaging &amp; Positioning: Collaborate with stakeholders to align product positioning and messaging with Salina’s brand identity, influencing marketing material from a product leadership perspective.</li>
	<li>Go-to-Market Strategy: Partner with marketing and product teams to develop and execute comprehensive go-to-market strategies for product launches, maximizing impact and adoption.</li>
</ul>

Kalibrr Job Search

Account Executive for Social Media

Online Media Specialist | Online Media Planner Buyer

Media Analyst | RDB

Media Analyst | MMI

Paid Media Specialist

Media Relations Specialist

Account Executive for Media Relations

Junior Data Engineer

Content Marketing Lead

Content Marketing Specialist

Content Marketing Specialist

Senior Marketing Manager

DevOps Engineer

API Specialist

Product Strategy and Development Specialist