Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

Love, Bonito

The role

You will be responsible for contributing to the overall global brand strategy, telling our story across our key markets through brand campaigns and across digital and retail touchpoints for Love, Bonito. You will play a pivotal role in the development of Love, Bonito’s brand in our focus markets by leveraging newsletters and chat commerce (i.e. SMS, Telegram, Whatsapp) as the main levers. Reporting into the Assistant Marketing Manager (Newsletters), you will play a key role in building our brand, driving content excellence and performance, and supporting in shaping Love, Bonito throughout this exhilarating expansion phase. 

You should have / be

<ul>
	<li>A passion for marketing and storytelling with a strong consumer instinct, and full-funnel growth with strong analytical acumen</li>
	<li>Both creative yet analytical abilities </li>
	<li>A passion and genuine interest in our brand and mission - fashion and our community of women </li>
	<li>A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!</li>
	<li>Strong project management, multitasking, and execution abilities, with a keen eye for detail. </li>
	<li>Extreme ownership as well as a mission-first and performance-driven mentality</li>
	<li>Ability to communicate effectively and impactfully with both internal and external stakeholders</li>
	<li>Lives and breathes our brand values: People Matter; Go Above &amp; Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together! </li>
</ul>

Main responsibilities

<ul>
	<li>Support the Assistant Manager in driving day-to-day Marketing operations across HQ and all countries into best-in-class standards and excellence – including the execution of Monthly Content Calendar (i.e. participating in brainstorming sessions, raising content briefs, oversee creation of assets by Creative team, and set up in Emarsys)</li>
	<li>Collaborate with other channel owners and cross-functional teams e.g. HQ Campaigns, Social, Creative (Copywriting, Visual Design), Data, Ecommerce, Merchandising </li>
	<li>Tracking, reporting and analysis of newsletter performance for key market(s) assigned </li>
	<li>Support the team’s initiatives in the achievement and improvement of main growth metrics for newsletters and chat commerce across key markets including:
	<ul>
		<li>Open Rate (OR), Click-through Open Rate (CTOR), Conversion Rate (CR) </li>
		<li>Sessions, Orders, NSBR </li>
		<li>YoY Growth in revenue, audience (e.g. Subscriber base for eDM) </li>
	</ul>
	</li>
	<li>Support in driving other newsletter-related &amp; chat commerce campaigns &amp; initiatives from planning to execution globally </li>
	<li>Research competitors and their strategies to find the gaps in the industry and opportunities for further growth</li>
</ul>

Marketing Executive, Email Marketing

The role

Love, Bonito is looking for a talented and passionate Content Writer &amp; Copywriter to bring our brand voice to life across multiple platforms. You’ll play a key role in upholding and driving the tone of voice (TOV) of Love, Bonito (LB) and Ready-to-Live (RTL) while crafting compelling, on-brand copy for e-commerce, social media, marketing campaigns, and more.

If you have a strong writing background, understand social and SEO best practices, and thrive in a fast-paced e-commerce environment, we’d love to hear from you!

Main Responsibilities

<ul>
	<li>E-commerce &amp; Product Copywriting
	<ul>
		<li>Write descriptive product names that not only capture the essence of our designs but also align with our brand identity and storytelling approach.</li>
		<li>Craft compelling product descriptions that highlight key benefits, materials, craftsmanship, and unique selling points, ensuring they resonate with our audience while also being informative and persuasive.</li>
		<li>Develop product education copy that simplifies complex details, helping customers make confident purchasing decisions by understanding the functionality, care instructions, and styling possibilities of each product.</li>
		<li>Use storytelling techniques to bring our designs to life, weaving narratives that connect with our customers emotionally, whether through inspiration, heritage, or lifestyle aspirations.</li>
	</ul>
	</li>
	<li>Marketing &amp; Campaign Copywriting
	<ul>
		<li>Work with marketing and creative teams to develop persuasive and brand-aligned copy for marketing campaigns, including promotions, collection launches, and special collaborations, ensuring a cohesive message across all platforms.</li>
		<li>Support in crafting compelling email marketing (eDM) content that captivates readers, drives engagement, and encourages action.</li>
		<li>Collaborate with designers and marketers to create landing pages with copy that enhances user experience, effectively communicates product value, and encourages higher engagement.</li>
	</ul>
	</li>
	<li>Social Media Copywriting
	<ul>
		<li>Work with the social team to craft engaging and on-brand captions for organic and paid social media content, ensuring they are aligned with current platform trends, audience interests, and our overall brand voice.</li>
	</ul>
	</li>
	<li>SEO Support
	<ul>
		<li>Optimise copy across e-commerce, social media, and marketing channels by implementing SEO best practices, ensuring higher search rankings, improved visibility, and increased organic traffic.</li>
		<li>Stay updated on evolving SEO trends, algorithm changes, and best practices to ensure content remains competitive and aligned with the latest industry standards.</li>
	</ul>
	</li>
	<li>BAU &amp; Time Management
	<ul>
		<li>Manage multiple projects and meet deadlines while ensuring high-quality output.</li>
		<li>Work closely with designers, marketers, and the broader creative team to bring ideas to life.</li>
		<li>Take ownership of content deliverables in a structured and efficient manner.</li>
	</ul>
	</li>
</ul>

Content Writer

NRI Indonesia was established in October 2015. NRI Indonesia supports the advancement of clients' Digital Transformation (DX) with our comprehensive services of IT consulting and software development, backed by the knowledge, proven track record and expertise of our parent company, Nomura Research Institute (NRI) Japan. We realize truly meaningful solutions for our clients, and support their growth by seamlessly combining our consulting and tech capabilities. At NRI Indonesia, we strive to solve social issues and contribute to a sustainable future.

Our activities cover the following:
- Planning, designing and implementing enterprise system
- Designing/implementing loyalty program
- Big data analytics
- Managing and operating systems particularly in the area of retail and distribution, manufacturing, finance and service industries

According to NRI’s basic philosophy, NRI Indonesia aims co-prosperity with our clients in the long term relationship, and wishes to contribute to economic growth with improvement of human life in Indonesia.

Nomura Research Institute Indonesia

About your responsibilities for the Role

<ul>
	<li>Provision, configure and maintain infrastructure on cloud services</li>
	<li>Design infrastructure architecture and implement it based on client’s functional and non-functional requirements list.</li>
	<li>Responds to incidents, problems and planning for growth.</li>
	<li>Design and implement CI/CD pipeline.</li>
	<li>Work with development team to quickly deliver software.</li>
	<li>Design and implement automation for infrastructure and code management. 
	 </li>
</ul>

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