MileApp, an Indonesia-based SaaS company, specializes in field workforce management solutions for leading enterprises, including Unilever, P&G, and Philip Morris. Trusted by over 50,000 users, MileApp powers the execution of more than 1 million field jobs every month. Since its inception in 2017, MileApp has achieved an impressive 100x revenue growth—entirely through organic expansion.

MileApp

A) Growth &amp; Partnership Strategy

<ul>
	<li>Define partnership strategy by segment (enterprise, channel, technology, strategic alliances).</li>
	<li>Prioritize target partners based on market size, distribution leverage, and strategic fit.</li>
	<li>Design annual and quarterly partnership plans with measurable outcomes.</li>
</ul>

B) Pipeline &amp; Deal Execution

<ul>
	<li>Build a high-quality pipeline of strategic deals.</li>
	<li>Lead complex negotiations (commercial terms, service levels, exclusivity, pricing, co-marketing).</li>
	<li>Close high-value multi-stakeholder deals with clear economics and implementation plans.</li>
</ul>

C) Partnership Commercial Model

<ul>
	<li>Develop partnership business cases and financial models (revenue share, margin, CAC payback, ramp timing).</li>
	<li>Ensure each deal has a clear profitability path and manageable delivery risk.</li>
	<li>Work with Finance/Legal to maintain healthy contract structures and compliance.</li>
</ul>

D) Enterprise Relationship Management

<ul>
	<li>Build C-level relationships across current and prospective strategic accounts.</li>
	<li>Run executive business reviews (QBRs/MBRs) with key partners.</li>
	<li>Identify upsell, cross-sell, and expansion opportunities.</li>
</ul>

E) Internal Cross-Functional Leadership

<ul>
	<li>Align Product, Operations, Customer Success, and Engineering for successful partner onboarding and rollout.</li>
	<li>Translate market feedback into product roadmap priorities.</li>
	<li>Define clear handoff between BD, Sales, and Account Management.</li>
</ul>

F) Operating Cadence &amp; Team Building

<ul>
	<li>Implement partnership CRM governance, forecasting, and weekly pipeline reviews.</li>
	<li>Hire, coach, and develop BD/Partnership managers as needed.</li>
	<li>Build standardized materials: partner pitch, solution deck, ROI calculator, due-diligence checklist.</li>
</ul>

---------------------------------------------

KPIs / Success Metrics

<ul>
	<li>Partnership-sourced ARR / revenue</li>
	<li>Number of strategic partnerships signed (by tier)</li>
	<li>Time-to-close and deal conversion rate</li>
	<li>Gross margin of partnership deals</li>
	<li>Revenue concentration reduction (e.g., top customer share)</li>
	<li>Expansion revenue from partners/accounts</li>
	<li>Forecast accuracy and pipeline coverage ratio</li>
</ul>

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VP Business Development & Partnerships