Junior Marketing & Graphic Designer  

Role Overview

As a Junior Marketing / Graphic Designer, you’ll play a hybrid role supporting both performance marketing efforts and creative workflows for over 60 digital lead generation properties at our partner. You’ll partner closely with growth and SEO teams to build high-converting visual assets and automate content systems. This is a hands-on, execution-heavy role perfect for a self-starter who’s excited by scale, AI tooling, and systemized design.

Your Impact:

You’ll drive the visual execution of localized campaigns and support SEO scaling efforts by producing compelling ads, landing page mockups, and reusable content templates. Your work will directly improve conversion rates across properties and speed up visual asset delivery for performance campaigns.

Core Responsibilities

UI/UX and Visual Asset Design (50%)

Design clean, conversion-focused landing pages and user flows tailored to specific local service niches

Create static and animated ad creatives for Google Ads (Search and Display)

Build reusable UI components and design templates in Figma for use across websites and campaigns

Apply UX principles such as hierarchy, layout clarity, mobile responsiveness, and form optimization

Develop wireframes and high-fidelity mockups that improve user engagement and lead quality

Design Systems & Brand Consistency (30%)

Maintain visual and UX consistency across 60+ local lead-gen microsites

Organize and scale a shared design system and asset library in Figma

Standardize visual documentation and templates to ensure efficient collaboration and rollout

Implement scalable UI patterns that speed up page creation without sacrificing user experience

Automation & Cross-Functional Collaboration (20%)

Use Zapier, Make, and low-code tools to automate content and asset generation workflows

Collaborate with growth and SEO teams to optimize page UX and improve conversion paths

Support the creation of a “visual asset playbook” documenting UX best practices and repeatable design patterns

Requirements

Must-Have:

• Strong foundation in UI/UX design principles (visual hierarchy, responsive design, user flow)
• Hands-on experience designing web interfaces and landing pages optimized for conversion
• Proficiency in Figma (components, auto layout, team libraries, prototyping)
• Background in graphic design using tools like Adobe Suite or Canva Pro
• Understanding of performance marketing and how visuals impact CTR, CPL, and lead quality
• Fast, iterative visual execution style (ship iterate)
• Comfortable using automation tools (Zapier, Make) in a design ops context
• Strong organizational habits for managing files, components, and design systems

Nice-to-Have:

• Familiarity with local SEO or “rank and rent” websites
• Experience designing creatives for Google Display Ads or search ad extensions
• Experience building modular design systems for fast-scaling environments
• Light coding skills (HTML/CSS or Python basics)
• Exposure to tools like Replit, Snapps, SynthFlow, or other AI-assisted design platforms
• Prior work experience in fast-paced marketing orgs with aggressive timelines and heavy iteration cycles