Marketing Executive, Email Marketing  

The role

You will be responsible for contributing to the overall global brand strategy, telling our story across our key markets through brand campaigns and across digital and retail touchpoints for Love, Bonito. You will play a pivotal role in the development of Love, Bonito’s brand in our focus markets by leveraging newsletters and chat commerce (i.e. SMS, Telegram, Whatsapp) as the main levers. Reporting into the Assistant Marketing Manager (Newsletters), you will play a key role in building our brand, driving content excellence and performance, and supporting in shaping Love, Bonito throughout this exhilarating expansion phase.

You should have / be

• A passion for marketing and storytelling with a strong consumer instinct, and full-funnel growth with strong analytical acumen
• Both creative yet analytical abilities
• A passion and genuine interest in our brand and mission - fashion and our community of women
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
• Strong project management, multitasking, and execution abilities, with a keen eye for detail.
• Extreme ownership as well as a mission-first and performance-driven mentality
• Ability to communicate effectively and impactfully with both internal and external stakeholders
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!

Main responsibilities

• Support the Assistant Manager in driving day-to-day Marketing operations across HQ and all countries into best-in-class standards and excellence – including the execution of Monthly Content Calendar (i.e. participating in brainstorming sessions, raising content briefs, oversee creation of assets by Creative team, and set up in Emarsys)
• Collaborate with other channel owners and cross-functional teams e.g. HQ Campaigns, Social, Creative (Copywriting, Visual Design), Data, Ecommerce, Merchandising
• Tracking, reporting and analysis of newsletter performance for key market(s) assigned
• Support the team’s initiatives in the achievement and improvement of main growth metrics for newsletters and chat commerce across key markets including:
  • Open Rate (OR), Click-through Open Rate (CTOR), Conversion Rate (CR)
  • Sessions, Orders, NSBR
  • YoY Growth in revenue, audience (e.g. Subscriber base for eDM)
• Support in driving other newsletter-related & chat commerce campaigns & initiatives from planning to execution globally
• Research competitors and their strategies to find the gaps in the industry and opportunities for further growth

Qualifications & Experience

• 1–2 years of relevant work experience in content creation and storytelling, ideally within B2C marketing for fashion, lifestyle, or consumer brands and with email marketing experience
• Proficient in basic copywriting
• Proficient in Microsoft Office and Google Suite – Slides, Sheets, Docs
• Relevant university degree in business, marketing, or other relevant fields
• Good to have: Proficient with marketing and analytics tools such as Emarsys, Tableau, Metabase