Junior Media Manager  

Objectives:

The Junior Media Manager (E-commerce) will handle all the e-commerce media requirements of the Broad Culinary, New Business Development, and Channel Marketing teams

They will work with the performance agency to recommend the communications strategy, defend media plans for stakeholder approval, optimize campaigns, deliver on identified KPIs, and process results and learnings

They will be an internal resource for e-commerce advertising – innovating based on the latest ad technologies in the market while elevating NutriAsia’s digital marketing competency

Duties and Responsibilities:

Media Management

Recommends the e-commerce media campaign strategy to deliver target business KPIs

Routes the media plan for approval by the different internal stakeholders

Implements, monitors, and optimizes media plans toward the most efficient output

Reports results regularly, providing an analysis of the campaign performance based on industry benchmarks

Ensures application of learnings from past campaigns

Manages the performance agency assigned to e-commerce

Works with publishers and platforms to unlock and launch the latest e-commerce ad tech for NutiAsia

• Minimum 2 years of experience in E-Commerce Paid Media execution (brand dot com and/or marketplace)
• Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, and UTM)
• Marketplace optimization experience preferred
• With a bachelor’s degree, ideally in Communications, Marketing or Advertising
• Strong oral and written communication skills, good leadership and interpersonal skills along with good analytical aptitude
• Creative. Innovative. Flexible and resourceful. With an average knowledge and application skills of concepts and techniques in the field of brand marketing management
• Must have good aptitude in organizing, planning, leading, and controlling of low degree complex activities that involve the annual or similar medium-term scheduling, controlling, and monitoring of their responsibility
• Strong leadership skills
• Creative problem solver
• Strong project management skills
• Strong follow-through and execution capabilities