Email Marketing Specialist  

1. Execute email marketing, lead conversion, marketing automation and marketing
assistant processes within standards
● Setting up emails, landing pages, lists, reports and similar assets
● Understanding the client’s campaign framework and applying optimizations
● Regularly communicating with the client on preferred communication tools
● Providing quality assurance through checking inbound marketing deliverables

2. Get, want and have the capacity to fulfill the requirements of the seat
● Understanding and accomplishing training necessary to equip him or her with skills
required for inbound marketing and general digital marketing tasks
● Increasing skill sets as he or she grows within the digital marketing team

3. Fulfillment of Key Performance Indicators
● Quality, Turnaround Time, and Communication

● Collaborating with client counterparts to ensure proper account communication and
execution to meet marketing goals

4. Execute assigned tasks under other teams as necessary
● Supporting team and department in testing new marketing automation software,
processes or strategies and sharing knowledge
● Documenting and updating processes whether for digital marketing in general,
account-specific or internal SA projects as necessary
● Learning and innovating with client and StraightArrow tools for marketing automation
such as (but not limited to) Hubspot, Eloqua, Salesforce Pardot, Marketo, MailChimp,
Zoho, etc.

5. Serve as back-up/cover resource for key clients when needed and available to do so
● Accomplishing training in key client processes as deemed fit
● Providing back-up support for key clients when needed such as during a planned
leave (Maternity, vacation, etc), a temporary leave of absence, or similar
● Changing work schedules for supporting key clients when needed

• Bachelor’s degree preferably in Communication Technology, Marketing, Mass
• Communications, Development Communication, Information Technology, Linguistics and related courses.
• 2-3 years work experience in the digital marketing industry with relevant experience in email marketing, Marketing Automation Software, and reporting.
• Experience with HubSpot is required. Creating emails, landing pages, workflows, lists, reports, and etc. Creating social media images based on provided templates.
• Experience dealing with multiple countries’ concurrent campaigns is a plus (e.g. marketing agency, multinational corporation, etc)
• Experience with at least one of the platforms below (in order of priority) is a plus: Salesforce Pardot, Eloqua, Marketo, ActiveCampaign. Specifically with setting up emails, workflows and automation, forms, data lists and troubleshooting, among others.
• ● Great interpersonal skills and ability to work well both independently and as part of a
  team. Can work a hybrid set-up on from Mondays to Fridays.