Product E-Commerce Manager  

Job Summary:
AffinityX is looking for an eCommerce and Website Product Manager to help develop, manage and lead innovative and effective solutions that aid our clients in successful revenue growth. The Product Manager - eCommerce & Website Development is the principal authority/master of our eCommerce and website solutions - and works to enhance our product portfolio while providing support to our internal teams and external clients. This role plays an integral part in the direction and execution of our company’s future by developing a robust solution suite and innovative product roadmap.

Responsibilities and Essential Duties: (Other duties may be assigned)

● Provides strategic thinking and leads the effort on product enhancement and new product development roadmap in eCommerce across all applications
○ Leads cross-functional collaboration across sales, finance, apps development, operations, and marketing teams to deliver product launch outcomes
○ Empathizes with Partners and end-clients to prioritize product needs, features and functionality - represents the voice of these customer types within our organization

○ Identifies product structure, packaging, and pricing - both wholesale and suggested retail
○ Defines key performance indicators for operational excellence of product delivery and KPI/benchmark targets for all products in domain
○ Trains operations and fulfillment team members on new products (or enhancements) and sets standards within operations teams for product standards with regard to SOPs, KPIs and performance benchmarks
○ Manages products, features, and initiatives (small and large) through full lifecycle -- from ideation to launch, nurturing it through continued iteration and growth
○ Measures success of product rollout utilizing predefined internal KPIs
○ Makes proactive recommendations on potential product enhancements based on industry trends and advancements.
● Manages client product requests, including creating and updating information for CCRs
● Create proposals and documentation for CCRs to meet client’s requirements and recommends customized strategies for implementation.
● Keeps up-to-date with industry trends, and product development & updates, and incorporates industry best practices in day-to-day operations.
● Creates and updates product SOPs and workflow (Customization of SOP per client will be done by the Operations Team)
○ Manages and maintains product materials to ensure these are up-to-date and relevant

● Upholds critical performance indicators for operational excellence of product delivery and KPI/benchmark targets
○ Oversees and audits the adherence to product SOPs, KPIs, quality review and operational performance audits
○ Compiles data to create monthly reports, including analysis for insights, optimizations and future strategy development

● Provides ongoing operations support, providing ongoing educational guidance to Operations and the Account Managers
○ Handles level 3 escalations for responsible product category:
■ Captures, tracks, analyzes, and resolves escalations/escalated client requests
■ (1st escalation- job holder/ops, 2nd escalation- Account Manager, 3rd escalation- Product Manager)
■ Utilizes ticketing system to track escalations in specific categories of “People, Product, Process, or Technology” limitations & issues
■ Develops solutions for repetitive escalations and works with operational teams to solve/train/update as needed

Skill & Experience Requirements
● Proven working experience in an agency-like environment (min 3 years)
● Experience in Wordpress, Shopify, BigCommerce, HTML, CSS, PHP and MYSQL
● Knowledge of SEO and Content’s impact on a successful website and product site
● Google Shopping and Google Merchant Center experience a plus
● Google Analytics certification and understanding of GA4
● Strong project management skills
● Exceptional interpersonal, verbal & written communications skills (English)
● Highly organized and detail driven
● Ability to handle changing priorities and requests from multiple team members
● Desire to stay current with the latest marketing trends
● Ability to deliver high quality technical and training documentation with a keen eye for detail
● Ability to quickly grasp complex digital and technical concepts and make them easily understandable in text and imagery
● Strong working knowledge of Microsoft Office or Google Workspace