Marketing Manager  

7Gen is a group of companies that are united by a shared focus on meaningful storytelling and technology. Our companies, including M2.0 Communications, Media Meter, Rythmos DB, and Outboxed Solutions, are at the forefront of our respective industries, driving innovation and delivering exceptional solutions to clients. We are seeking a talented and motivated Product Marketing Manager to join our team and contribute to our ongoing success.

As a Product Marketing Manager at 7Gen, you will play a vital role in driving the success of our diverse range of products across multiple companies. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to develop and execute effective strategies that drive product awareness, demand, and customer satisfaction. In addition, you will have the responsibility of managing a team of product marketing specialists and writers for content management.

Core Responsibilities

• Develop and execute product marketing strategies to drive product adoption, market penetration, and revenue growth for multiple companies within the Seven-Gen group.
• Conduct market research and competitive analysis to identify target markets, customer needs, and key value propositions for each company's products.
• Create compelling product positioning and messaging that effectively communicates the unique value of our products to the target audience.
• Develop and execute go-to-market plans for new product launches, including product positioning, pricing, distribution channels, and marketing campaigns.
• Create and manage a wide range of marketing collateral, including product datasheets, whitepapers, case studies, and presentations, to support sales and marketing activities across multiple companies.
• Develop and execute integrated marketing campaigns across various channels, including digital marketing, events, social media, and PR.
• Work closely with sales teams to enable them with effective sales tools, product training, and competitive insights to drive revenue growth.
• Manage a team of product marketing specialists and writers for content management, providing guidance, feedback, and support in their day-to-day activities.
• Oversee the creation and maintenance of content assets, including website copy, blog articles, social media content, and other marketing materials, ensuring consistency and alignment with the brand messaging and product positioning.
• Monitor and analyze market trends, customer feedback, and competitive activities to identify opportunities and challenges, and provide actionable insights to stakeholders.
• Track and report on key performance metrics, including product adoption, customer acquisition, revenue, and market share, and make data-driven recommendations for continuous improvement.

Minimum Qualifications

• Bachelor's degree in marketing, business administration, or a related field.
• 3-5 years of experience in product marketing or a related role, preferably in the technology or media industry.
• Demonstrated success in developing and executing product marketing strategies that resulted in measurable business outcomes.
• Strong understanding of the technology and media landscape, with a passion for storytelling and innovation.
• Excellent communication skills with the ability to effectively articulate complex concepts and technical information to both technical and non-technical audiences.
• Proven experience in market research, competitive analysis, and customer segmentation.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Experience in managing and mentoring a team of marketing specialists or writers.
• Creative thinker with a passion for innovation and problem-solving.
• Strong analytical and data-driven mindset.