Job Description
The Senior PPC Specialist/Manager is expected to ensure that all Facebook Ad, Google Adwords, LinkedIn, Instagram and Twitter ad accounts and campaigns under Propelrr’s management are in good health and performing in accordance with the agreed objectives and guidelines.
- Manage Facebook, Google, LinkedIn, Instagram and Twitter paid campaigns of the company and its clients to ensure adherence to the agreed goals and objectives
- Develop and execute a paid campaign strategy that will provide significant and quality returns to the business - includes the full PPC planning from keyword identification, landing page & content development, ad copywriting and analytics integration
- Identify and create an optimal media plan to support the campaign strategy to ensure cost-efficiency and that the campaign returns are maximized
- End-to-end management of existing paid campaigns on Facebook, Google, LinkedIn, Instagram and Twitter - tracking & monitoring of relevant KPIs and metrics, analysis of results, and calibration of campaigns to maximize ROI
- Translate analytic reports from Google Analytics, Google Adwords, Facebook Ads, LinkedIn Ads, Instagram Ads, and Twitter Ads to performance reports that provide business insights and recommendations that can
- Implement relevant A/B and Multivariate testing on Google Adwords, Facebook Ads, Landing Pages and other relevant channels or platforms as necessary to improve campaign performances
- Collaborate with other teams such as creatives, tech, content, and other members to produce creative and engaging campaigns
- Train and mentor Junior PPC Specialists to ensure that the team is updated on the industry best practices and relevant changes on the policies and guidelines of Facebook, Google, LinkedIn, Instagram and Twitter paid advertizing
- Develop, review and calibrate PPC processes that help standardize and ensure the quality of the team’s output
Minimum Qualifications
- Bachelor’s degree in Mathematics, Statistics, or equivalent.
- At least 5 years of working experience in the related field is required for this position, specializing SEM / PPC campaign strategy development and execution
- Adept in Google Adwords, Facebook Ads, LinkedIn Ads and Google Analytics
- Possesses advanced analytic and data interpretation skills
- Excellent communication skills
Perks and Benefits
- Life Insurance
- Medical / Health Insurance
- Paid Sick Leave
- Paid Bereavement/Family Leave
- Paid Holidays
- Paid Vacation Leave
- Maternity & Paternity Leave
Required Skills
- Project Management
- Digital Marketing
- People Management
- Advertising
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- 3F DMCI Homes Corporate Office
- Industry
- Digital Marketing and Tech Innovation Services
- Vacancy
- 1 opening
- Website
- https://www.propelrr.com/
About Propelrr
Propelrr is The Agency Designed for What’s Next.
We are the first and only experimentation-led tech and digital marketing company in the Philippines, that reliably propels brand and business growth because of its proven framework-based, customer-centric, AI, and research-driven marketing methodologies.
Since 2008, we have been working with a vast range of clients ranging from finance, retail, ecommerce, and FMCG to grow their online presence and revenue. Our services include Digital Marketing Strategy, Web and Mobile App Development, SEO, Analytics and Measurement, PPC Management, Social Media Marketing, Influencer Marketing, Content Marketing, UX Research and UI Design, and Conversion Optimization.
We Drive Digital Differently.
Why join us?
Work With an Award-winning Agency That Champions Marketing Innovations.
Our team is battle-tested and are globally trained practitioners of the craft both in tech and digital marketing. Our work has been recognized globally by prestigious awarding bodies such as The Netty Awards in New York City, the Marketing Excellence Awards, and the Asia-Pacific Stevie® Awards.
Our ethos is anchored on the Propel Principle which is geared towards developing every Aviator (a member of Propelrr) to be globally competitive — an expert and pilot in their field, bar none.
As an Aviator, You can expect a highly collaborative and decorated team that propels you forward and makes your skillset boundless across marketing and tech disciplines.
If you believe you’re a perfect fit for our team apply now and let’s Drive Digital Differently!