Marketing Coordinator (Growth, Lifecycle & Retention)  

Job Summary:

We are looking for a skilled and strategic Marketing Coordinator (Growth, Lifecycle & Retention) to join our e-commerce growth team. You will be responsible for developing and executing email & SMS marketing strategies and campaigns throughout the customer lifecycle. Your primary goal will be to drive customer engagement, retention, and loyalty by delivering personalized and targeted messaging across various channels. The ideal candidate has a strong background in e-commerce/Shopify, marketing automation, customer segmentation, data analysis, and a passion for creating exceptional customer experiences.

Responsibilities:

• Develop and implement lifecycle marketing strategies for enhanced customer engagement and loyalty.
• Design personalized campaigns across email and SMS channels.
• Conduct customer segmentation analysis for targeted campaigns.
• Collaborate with cross-functional teams to create relevant marketing content.
• Monitor Lead Generation tools for customer journey optimization.
• Test and iterate eCommerce subscription programs for retention.
• Define and report KPIs for campaign effectiveness.
• Analyze metrics and market trends for optimization opportunities.
• Implement A/B testing and experimentation methods.
• Stay updated on industry best practices and trends.
• Manage relationships with external vendors and agencies.
• Collaborate with Customer Success for continuous improvement.

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• Advanced degree or relevant certifications preferred.
• Experience in eCommerce/Direct-to-Consumer (DTC) lifecycle and retention marketing, ideally within beauty/wellness brands.
• Familiarity with DTC eCommerce marketing platforms such as Shopify, Klaviyo, Justuno, Postscript, and/or Attentive.
• Proven track record as a Marketing Coordinator or similar role in eCommerce, with expertise in marketing automation platforms and customer lifecycle management.
• Proficiency in developing and executing targeted email and SMS marketing campaigns.
• Strong grasp of customer segmentation, data analysis, and customer journey mapping.
• Analytical mindset to interpret data, derive insights and optimize campaigns effectively.
• Excellent organizational and project management skills, capable of handling multiple tasks and meeting deadlines.
• Exceptional written and verbal communication skills for crafting compelling marketing content and messaging.
• Understanding of CRM systems and their integration with marketing automation platforms.
• Strong problem-solving skills and strategic thinking with a focus on customer experience.
• Collaborative mindset for effective teamwork across different departments.